"MARKETING IS NO LONGER ABOUT THE STUFF YOU MAKE BUT THE STORIES YOU TELL"
-@thisistheblog
OVERVIEW
You know that adding videos to your emails and sales presentations can help you stand apart – but it seems overwhelming and expensive. NOT TRUE! This course will give you everything you need to make engaging videos FAST – and without spending a lot of money.
But a lot of salespeople avoid video because they think it is too complicated or expensive. NOT TRUE. We give you in depth advice on every aspect.
Videos inspire trust, make it easier to communicate concepts, accelerate the sales process and help you grow more sales.Â
COMPLETING THIS COURSE WILL HELP YOU:
- Find the right hardware you need to create the right background and quality for your videos
- Choose the best software to help you tell your story
- Comfortably produce a video sales email that will get better responses
- Create a virtual site inspection to WOW
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WHO SHOULD TAKE THIS COURSE?
Sales and marketing professionals who need to reinvent their business. The pandemic has changed a lot, to be successful you need to learn how to adapt. If this sounds like something you need, this is the prospecting class for you.
Regional, Corporate and Property Level:
- Directors of Sales and Marketing
- Sales Managers
- Catering Sales Managers
- Revenue Managers & Directors
- eCommerce Managers
- General Managers
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A Sample Video Sales Email
LEARNING PATH
Why use video? How are videos best used?  We will explain the pros and cons of using videos as a sales tool and give you some inspirational ideas in this session.
Video 4 Minutes – 20 minutes reading and activities.
In this lesson we review hardware recommendations. Lighting, sound, video recorders, and accessories. We cover every budget from free to elaborate.
 20 Min reading
We cover software from a few different angles. Video sales emails – we share the top 4 options today. We also review video editing software, presentation software, and even streaming software. Again, we cover all budgets – free to elaborate.
Video 11 Min  + 30 Min read to complete
We will give you step by step instructions for drafting, practicing and recording a compelling video sales email. We provide multiple samples, a valuable companion app and most importantly a preparation and delivery checklist.
Video 14 Min  + 30 Min reading and activity to complete
We will help you feel comfortable delivering a virtual site inspection that will wow your prospects. We recommend a platform, we provide many site inspection best practices and of course we include a step by step checklist of what to do before, during and after to ensure the most success.
Video 15 Min  + 30 Min read and activities to complete.Â
In this lesson share an app to produce videos for your social posts. We also provide additional (free) learning resources to help you continually evolve in your video skills game!
Video – 5 min + 10 minutes of reading through a table of additional resources.Â
YOUR INSTRUCTOR
Holly Zoba
Holly Zoba has 15 years of experience in hotel Sales and Marketing, with Hospitality Partners and the Aurora Foundation, both in property level and corporate roles. Her company, Scout Simply, provides digital sales training through her Influencer Sales program as well as sales and marketing employee development through education, coaching, consulting and audits.
