MODERN PROSPECTING FOR HOTELS
Newly updated!!!
STOP FISHING, START CATCHING
If you would like to learn new approaches to discovering new business segments, finding new prospects, reaching out effectively to those prospects so they respond to you, this is your course.
$199.00
Special Offer - Until Friday - May 3
Save $50 off the course price - use code SAVE50 at check out! Offer expires Friday, May 3 at 5pm pst. Don't miss out.
"SALES ARE CONTINGENT UPON THE ATTITUDE OF THE SALESPERSON - NOT THE ATTITUDE OF THE PROSPECT"
-W. Clement Stone
Prospecting Redefined.
You need to find new business fast. Let us help you scale your efforts – research, reach out, and engage the best prospects for your property.
Then learn to automate the process to reach more people faster. We blend sales skills with some great technology in order to help you find AND engage prospects earlier.
COMPLETING THIS COURSE WILL HELP YOU:
- Quickly research business segments, and actual companies traveling today
- Use AI to help you clearly define your target market and buyers challengesÂ
- Quickly craft prospecting emails that get a response because it more directly speaks to your prospects about what matters to them
- Automate the entire process to work for you – saving you hours of time and effort, while growing your sales!
WHO SHOULD TAKE THIS COURSE?
Hotel Sales and marketing professionals who need to reinvent their business.
Buyers have changed, and to be successful you need to learn how to adapt. If this sounds like something you need, this is the prospecting class for you.
Regional, Corporate and Property Level:
- Directors of Sales and Marketing
- Sales Managers
- Catering Sales Managers
- Revenue Managers & Directors
- eCommerce Managers
- General Managers
Do you have questions?
LEARNING PATH – New Updates!
Buyers have changed, shouldn’t your approach change too?
In this session we introduce the key steps to successful prospecting today.Â
We define the difference between sales and prospecting and provide you with the blueprint for success.
1 Video + reading and activities
In this module, we will explore how to find the right prospects to engage. Â Specifically, we will focus on
- Identifying the right market segments and creating buyer personas to bring that segment into focus.Â
- We introduce ChatGPT and Gemini Pro to help! Â
- We help you create a detailed buyer persona.
- We help you identify who is traveling and why.
4 lessons, 6 videos  + activities – Buyer Persona Workbook included
In this module we will explore our prospects challenges and symptoms, and how to best convey our unique selling points as the solution. We will also begin to craft our emails.
- 4 key parts to every successful email
- How symptoms help you reach your audience – and trigger responses
- How to understand what solutions you offer that is appealing to your targets – and how AI can make it easier to connect the dots.
2 videos + activities
Every prospecting touchpoint should follow the same key points – a strong opening or subject line, a clear explanation of who you are and what you can do for them, and a call to action.Â
We will explain each step in this session and provide you with a samples. We will also introduce reciprocal tools and using AI to speed up the process.
Frameworks we share to save you hours:
- Before + After + Bridge
- Trigger+ Teaser
- AIDA
- Storytelling
- Monroe Sequence
1 videos + 5 sample emails + activities
In this final module, we will introduce you to an automation tool that makes dropping multiple emails easy. Automation allows you to really scale up your efforts – without spending more of your valuable time on it!
We will also share an entire resource table of tools to give you the advantage. These tools will save you time and help you get better results.
1 video + reading and a resource table download.
What's included in this update? Here are a few samples.
Managing Prompts
The better the prompt, the better the output. We'll show you how to create the most effect AI prompts for prospecting.
AI Generated Buyer Personas
Let ChatBPT or Gemini help you create a buyer persona in about 30 seconds. You will be amazed at what insights and helpful knowledge AI can provide to get you started.
Frameworks and Libraries
AI is full of shortcuts. We'll show you the best email frameworks and prompt keys to help you research better and craft more engaging outreaches.ng.
Targeted Segments and Industries
How can you identify who is traveling to your market and why? We show you how to find the best segments, and why they are traveling.
YOUR INSTRUCTOR
Holly Zoba
CoFounder, hotelBschool.com
Holly Zoba has 15 years of experience in hotel Sales and Marketing, with Hospitality Partners and the Aurora Foundation, both in property level and corporate roles. Her company, hotelBschool.com, provides business training for hotels. Holly is the architect of Influencer Sales training, Modern Prospecting as well as Hotel Digital Marketing Essentials. Â
Holly is also the co-author of the HSMAI Certified Hotel Digital Marketing study guide, a past Chair of the HSMAI Marketing Advisory Board and recipient of the Most Extraordinary Minds in Sales and Marketing Award,
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